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On September 9, 2011, the film was retitled The Flowers of War, after a 20-minute screening for prominent U.S. film distributors and the media at the Toronto International Film Festival,[25] and it was changed by Zhang to emphasize on the female aspects of the story. Zhang stated that the story in The Flowers of War differs from many other Chinese films on this subject as it is told from the perspectives of women.
On November 22, 2011, New Pictures Film requested a raise in the minimum ticket price. When in negotiations with the eight cinema circuits in question, it resulted in a threat to boycott the movie over the distributors' share. Wu Hehu, the general manager of Shanghai United Cinema Circuit, made a statement, saying “this is a simple business situation. Without the agreement, we cannot screen the film." Zhang Weiping, producer of The Flowers of War and head of New Pictures Film, also refused to make any concessions. A letter was sent to the Film Bureau of SARFT, hoping it would mediate the dispute.
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On September 9, 2011, the film was retitled The Flowers of War, after a 20-minute screening for prominent U.S. film distributors and the media at the Toronto International Film Festival,[25] and it was changed by Zhang to emphasize on the female aspects of the story. Zhang stated that the story in The Flowers of War differs from many other Chinese films on this subject as it is told from the perspectives of women.
On November 22, 2011, New Pictures Film requested a raise in the minimum ticket price. When in negotiations with the eight cinema circuits in question, it resulted in a threat to boycott the movie over the distributors' share. Wu Hehu, the general manager of Shanghai United Cinema Circuit, made a statement, saying “this is a simple business situation. Without the agreement, we cannot screen the film." Zhang Weiping, producer of The Flowers of War and head of New Pictures Film, also refused to make any concessions. A letter was sent to the Film Bureau of SARFT, hoping it would mediate the dispute.
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